Bret Shuford 0:00
Welcome back to the creative visibility podcast. I'm your host, Bret Shuford. And you are here for creativity Tuesday episode. That means every Tuesday we meet here and I talked about something you can do to help unlock your creativity and building your content online. It is my belief that social media and marketing can literally just be an expression of you of yourself. And that by doing that you build trust, which leads to more sales. That's what leads to people investing in you, when they know who you are, and they know why you do what you do they understand your mission. And all we have to do is just share our creativity, even if you don't consider yourself a creative. We are all endowed with the gift of being creative, because we're connected to the Great Creator above. So I wanted to talk about one of the things that I think most people don't really under stand that marketing is, most of us think there's a there's an end result to marketing, it's about getting sales, it's about growing followers, it's about getting numbers up engagement, right, whatever that is, when it comes to marketing, and whatever your goal is, right? For people who work in business and sales, yes, it is about getting sales, it's about those numbers. It's about getting that. But when you're building a social media presence, it cannot be about that. If you're building a social media presence, it's about building trust. It's about building knowledge, people need to know who you are, it's about adding value to people's lives. It's in doing that, that you do make sales, it's the result of building trust. How do you do that, right, so many of us are like, bewildered, because we do we want to make sales, we want to make money. And we feel this pressure to do that. So if we take that off the table, your job, really, as a social media person is to just invite people, it's just to make an invitation, don't sell, please do not sell in your content. It's one of the biggest flaws I see business people do all the time. They're just marketing their business, and they're not building trust. Stop selling in your content, what we want to do is we want to invite people, the way I look at it is this, okay? You are a creator, you're creative, you're making content you're showing up daily, ideally, on some platform, whichever platform that is that you choose. When you show up daily, you're like this party, that's totally happening. It's like you're a rock star party, that you're every day that you show up, you're just saying, yo, hey, I'm having a grand old time, whatever that is, and I want to invite you to join me, you're welcome to come join this party. But I see a lot of people do is they're throwing this party with their content, and they're yelling at people come to my party, you need to buy this thing, you need to do this, you need, oh my god, I'm gonna give you results. Oh, my God, you just got to do this. And you're not inviting people, you're telling them what to do. And we know those people who were like, Why are you coming to a party? Why aren't you coming to a party, and it's so much pressure, that they will just literally walk away. They will make any excuse to not calm. But then on the flip side, we know those people who we've all probably been here where we think well, is this even good? Like, is this even something people seem to think is valuable? Why should I share this, right? That's the imposter syndrome, I call it. So we don't invite people, right? Think about that when you're throwing a party. And you just assume that no one would want to come or that some people might not want to come right? Your close friends might calm that, like, if you don't invite people, and then they find out. And they're like, why didn't you invite me to your party and you say to them, I didn't think you'd want to come. And they say to you Well, I probably couldn't come but I would have at least like to have been invited. So when you're not inviting people to the party, to whatever it is you're creating whatever it is that you're building, you're not just losing out on this chance to build trust, but you're also just being rude. Because we've all been there. So your job is to stop trying to sell stop trying to push stop trying. It's just to make an invitation and let other people decide whether or not they want to be a part of that. Whether or not and this is the thing, every time you make a post, you're just saying, Hey, I'd love for you to come if not no big deal RSVP here if If not no big deal. When the time is right. If you keep inviting people, those people will come to the party. I promise you I've seen this happen to me over and over again. It's kind of a miracle. I think I've lost people sometimes and then they just show back up or have somebody who's ideal and I'm thinking oh my gosh, they are such an ideal client. Not kidding. Two years later, they're like hey, so keep inviting people to the party. I want to take a little mineral break here and talk about something really cool that I created just for you. It is have a quiz. To help you navigate where you are in your content creation journey, I would really love for you just to take the quiz because it's brand new, and I want to see what you think. But what's really cool about this quiz is that at the end, you get diagnosed, basically, to which part of your theme park of your creative experience you need to work on the most right now. And I give you literal tips to help you do that. You get a free tool toolkit in the end, based on exactly where you are on your journey. So I want you to really think about or go check out Bret shuford.com, forward slash quiz. Take the quiz and let me know either take a screenshot and tag me on Instagram, shoot me an email Bret at Bret shuford.com. And let me know where you end up on the map. On the positive influencer map, it's a super fun quiz, I hope you enjoy it would mean a lot to have you there. And of course, feel free to share with anybody you know, who's a content creator who might be feeling a little bit stuck. This is a great way to help get you unstuck. Now, one of the ways, I'm going to give you three ways you can start to think about how to invite people to your party, one of the best things you can do is what I call the problem as a solution. I learned this from my business mentor Dallas chambers, if you don't know her, if you're a coach, she's an amazing business coach for coaches. Dallas drivers taught me this this phrase and I use it all the time. The problem is the solution. If you are afraid that people aren't going to come or aren't interested, then make that the solution. That's how you start your caption. Hey, I'm not really sure if you're interested in this. I'm not really sure if you'd want to come. But I want to let you know this is happening. Such a beautiful way to endear people to you because we've all been there. But it's the truth. It's honest. It's it's just fact. Right? So if you're ever feeling unsure, maybe you think it's not good or you don't think it's worth it. Or maybe you feel like it's overpriced or whatever. Ask people tell people I'm a little bit afraid this might be out of left field, but I wanted to let you know this is happening. Another way that you can start to invite people is by literally saying to them, no big deal. It's my favourite thing. Say, Hey, it's no big deal. If this isn't a fit right now. Just let me know either way, let them off the hook. Some of so many of us can feel this pressure to people please to to not let people down. Give them the opportunity to say to you yeah, you know what, this isn't a fit, so you can move on? Okay, cool. No big deal. No, no pressure there. And then lastly, is to keep creating content, keep inviting people, one of the biggest phrases I say all the time to my coaching clients is it's not a no until it's a no, don't assume because someone didn't say yes or didn't respond, that they're not interested. Just keep inviting them to keep reminding people, we are all inundated with so much content these days, and emails and our inboxes and all this stuff. You're doing people a favour by reminding them that you have something that can help them and that you're thinking of them. It can be that simple. So those are three ways that I think can really help you start to reframe how you're creating your content and how you're inviting people. So I'd love to see how helpful this is for you. Make sure if you're making something and trying one of these ways out in your content that you tag me or share it with me and my DMs. I'd love to see what you come up with. I hope you found this helpful. And don't forget to take the quiz Bret shuford.com forward slash quiz. It's super fun. It takes about 45 seconds it's gonna be really cute to see what you what land you end up in. I had a lot of fun making it. And I will talk to you Thursday on a visibility Thursday episode. Have a good beginning of the week.
Unknown Speaker 8:57
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