Bret Shuford 0:00
Welcome back to another episode of the creative visibility podcast. I'm your host, Bret Shuford. And this is a creativity Tuesday episode. And we are starting it by talking about what I actually think I skipped over last week for some reason. But I want to start creating a feature every Tuesday where I share a content creator that I think you should know about. So today, I'm actually going to tell you about a group of content creators. And that is the group of amazing creatives that participated in my very first IG reels bootcamp, which we just completed on Sunday. No, there was an array of people who do a lot of different things. But they all were focused on making the same types of reels for three weeks. And I found it so encouraging, and so cool to see how each and every single one of them showed up, invented their own way of making the same piece of content and grew, their competence grew their following. Several of them even made money from the idea of reels, bonus plates. So if you want to go check out some of those people go to my Instagram at Bret Shuford, and I created a guide. So if you go to my guides, you'll see the bootcamp people, I shared a lot of them on my stories if you follow me on Instagram, but there's some amazing people in there from different types of coaches, content creators, luxury brands, yeah, it was really, really, really incredible. And I'm planning on doing the boot camp again. So if you're somebody who wants to participate, wants to join, make sure you get on the waitlist, you can go to IG reals boot camp.com. And you'll see all the details there. Don't worry, I'll let you know more if you subscribe and listen to this podcast. Now today, we're talking about what I think are really three essential things that need to happen. Not even need to happen must happen in your content on social media. So many people are trying really, really hard to make a sale. They're trying to get customers, they're trying to sell their products, convince people that they should follow them. And we have to change our tactics, right. So if you're an actor, you learn a little bit tactics, right as a character, that humans are always trying to change tactics to get what they want. And if you're doing the same tactic over and over again, and you're not getting the thing that you want, you have to change your tactics. And I think that what I noticed and what I've learned in not only in my own content, but in observing and working with other people who are wanting to build content is that they're thinking about the bottom line or the end result of what they want to happen. And content creation is not a result producing activity. It is a process, it is a creative activity. So being able and process is messy. Right? It's it requires you to be vulnerable, it requires you to be seen, right. So how do we do that? How do what are the tactics that were supposed to take? Right? I had a client who we were working together, and this client was making the same type of content over and over again, she's very committed, she's like I made I've committed to doing this. And she's done it for six months. And I'm like, but it's not producing the results you want. Six months is enough time to sort of study and look. And she was like, Yeah, but I've committed to this, and I can do it. And it's easy. It's like, Yeah, but
if it's pointless, if it's not getting you where you want to go. And what we looked at was, what is she creating? What is what is the message that she's giving and who she giving it to? And a lot of the messages she was giving? We're talking about pie, right? She's talking about me, she's like, I love this quote, I want to share this inspiration to you. But you have to remember that people aren't consuming content for you. They're consuming content for themselves, they don't really essentially care about you. They're looking for themselves through you. And when we started to discuss, how do you create content that does get the results you want that does produce impact, and you've probably heard this with other marketing people, but it's 100% true that your content should do one of three things it should entertain, it should educate, or it should inspire. It should entertain, educate or inspire. Sometimes you can do all three and if you can, you're probably going to pop off like your your reels or your tick tock will probably hit that is an ultimate challenge, right? How do I entertain, educate and inspire all in one post? It's possible I've done it but it requires you to start thinking a little bit differently. Before you click Post, and what you want to do is go okay, if let's say I make an entertaining video reels, how do I turn that reel into something that serves my ideal audience? So we talked in the credit visibility programme about who is your ideal audience member, if I'm speaking to them directly today, and in this moment, what can I create that serves them if I've made something entertaining? How do I inspire them or educate them with it so that you can do in the caption, you can do that in the text, right? It doesn't have to always be the whole thing, right. But the other thing that I've learned that most people are doing when creating content is they're trying to make an entire meal out of their content, when really content should just be an appetiser. It's just an appetiser, you don't need to give people results in your content, stop trying to do that. Give them a taste, just give them a little bit of a right. And if you enjoy this, come join the chef's table by purchasing my programme, right. That's the goal is to give them a taste so that they want to come enjoy the full meal you are the full meal, your programme, whatever is your offering, your daily consistent habits of showing up is the meal. So if you can stop focusing on trying to like get the entire thing out and just give little portions and you just want to go How do I clearly educate something, entertain and inspire. I see this a lot with people who want to be a one on one service sort of provider is they'll spill too much. They'll teach too much right. And it feels very condescending and patronising when you do that when you're content, but you want to do is give people like to hey, if you've always wondered how this happens, try this boom, done. Go, right. Hey, and if you want to know how this happens, try this. But if you give me a five minute long workout, I'm not going to consume that on my Instagram. I'm just not, I'm gonna keep swiping, if you give me like, Hey, if you could do this right now, you'll get a six back. I might grab my phone and do it while I'm swiping. Right. So I hope this helps give you a little bit of context to start thinking about what are my tactics? And if I'm going to click Post, let me double check that I've run this through the three phase process. Is this entertaining, educational or inspiring? And if it doesn't do one of those three things right now, how can I create it so that it does doesn't mean you have to delete it or change it, you can always start to filter, your caption, maybe the music, do a voiceover think through ways that you can always shift it so it does those three things. And if you do that, in every single post that you make, I guarantee you you're going to see a huge impact in the people that you're working with and the people that follow you and you're gonna feel so much better about the way you show up. Alright, that is today's episode. I like to keep it sweet and short. And that is what I've done. So I will see you Thursday for another visibility Thursday episode. Have an awesome week.
Transcribed by https://otter.ai