Bret Shuford 0:00
Hey there, friend, I am so excited to announce for the very first time, something that I have been thinking about doing for a long time that I finally have put together and it is called the IG wheels bootcamp starting the end of August, I'm going to do an entire month long bootcamp to help you create your Instagram reels. You're going to learn more over the next few episodes about why I think reels are definitely the best way to grow your following online. I also think they're probably one of the best and most creative outlets that's out there that can still serve your audience in a great way. Right? We all know what Instagram rules are. There, we're sort of born out of tick tock, but I still think Instagram has a one up on tick tock, and you're gonna learn more about that in the coming episodes. But if you want to check out if you're somebody who's like, oh, my gosh, I don't even know what reels to make, how to make them. What are some of the best ways to do it, this four week boot camp with me, where I will teach you every single thing you need to know is for you. And it's only 150 bucks is only 150 bucks for you to get an entire month of training, including 21 reels with tutorials that will teach you how to make those rules. I'm telling you, you're not going to find anything like this. And this is from somebody who's grown to accounts and my personal account has over 40,000 followers now probably husband's has over 100,000 followers. And that did not happen until Instagram reels. So I want you to go to IG reels bootcamp.com Sign up today before it fills up because this will fill up not even publicly going to be announcing this until August 8. So if you're hearing this right now sign up now before the time slots fill up. And now on to the episode. The other day I had a client asked me should I be posting on Tiktok and Instagram reels? And if so should I just like repost that content? There's no big blanket general answer for this. But what I will tell you is what's worked for me. So if you weren't paying attention on Tuesday, I'm announcing a huge announcement this week. And that is that I'm going to be hosting an IG reels boot camp. This is a month long training with me to help you create habits around posting more Instagram meals. There's no question Instagram reels is the fastest way to grow on Instagram. It's what I have found to be the most valuable and fun way to connect with my community and grow my following and build my business. And I know so many people are stuck on how to do that. So I want to help guide you through that. So make sure you go to IG wheels bootcamp.com To learn more, and sign up and register and share with your friends. So we can all do it together because it's gonna be a blast. Okay,
so the way I sort of, in my experience, think about tick tock versus Instagram is number one, yes, you can cross promote, there are websites, the one I use the most where let me just say that there's most websites that you can use on your phone, where you can, let's say you make a tick tock, this is something I would highly recommend if you're going to cross post from different platforms, please remove the watermark. I guarantee you not only does the algorithm favour content that does not it's let's say you post a tick tock on Instagram, if you had that little tick tock watermark in your video, you're gonna see a slower and lower reach. Same thing if that Instagram reels logo is on your video, when you post it on tick tock, same thing. So there are websites now that I use all the time where it let's say I make a tic tock and I want to post that on Instagram, I can go to snap tick.io And I'll put a link down in the show notes for you to check this out. And I can put a link to that tick tock in there and it will send me a video that I can download that has removed the watermark that I can then cross post I do tend to cross post on tick tock and on YouTube shorts. YouTube, of course, totally different algorithm but it doesn't cost me anything. It doesn't hurt anything to take five minutes to remove those watermarks and post them because it just helps keep that engagement going. Do you have to do that? No. Like if you're short on time and you know that your audience is really engaged on one platform just focus on one platform I guarantee you keep your sanity like this is all about building something sustainable. But what I have learned is that with the content does not get the same reaction on all platforms. I may have something that totally pops off on Instagram and get very very low engagement on Tik Tok and I may have made something on tick tock that takes off and gets very low engagement on real so do not expect the same reaction and it's because the algorithms are so different when you create on tick tock tick tock tends to put you in a box if you will, right. They tend to go okay this person is making content based on parenting let's say like they're making baby content. So if you're making can consistent content around babies or parenting and you're using those, you know, simple you don't need a lot of hashtags on on tick tock. But if you're using hashtags that sort of categorise you in that, then anything that strays away from that content is not going to do as well. Whereas if you become like super established as a dance creator on Tic Toc, and then you make something that's not dance related, you're going to notice that that is not something that does very well. But if I make something that is totally dance related, even after making something non dance related, after establishing my account as a dance Tiktok account, it will again pop off. So just lower those expectations around engagement. And what I will say about tick tock that I love is that it doesn't matter what you make, if you keep making you will continue to grow. If you make something that doesn't totally align with what you've established yourself on tick tock, you're not going to necessarily lose followers, right? You're just not going to necessarily see that tick tock take off, like it probably would on Instagram, because the people who follow you on Instagram are much more invested in you as a creator than they aren't necessarily in the specific content you're creating. Which is why if you make something that is totally, let's say you make a baby, you're known as like a baby whisperer or whatever, but then you make something that's funny and relatable and shows your personality, it could do very well on Instagram, even if it has nothing to do with that baby. Whatever category, you're necessarily niched it, right.
So we have on Broadway husbands really transitioned into sort of Daddy blogging, if you will. But yet, however, anytime we do a dance, it always does the best because that is what people know us as. Now, it doesn't really matter on Instagram, what we do, as long as it's something relatable, it shows us as a family, right? Those are the things that I've noticed with Instagram, but however, let's say tick tock versus Instagram, if I make a bunch of stuff on tick tock, doesn't matter, necessarily what's the it's not going to hurt me. If I make a bunch of stuff on Instagram that isn't specifically targeted to my audience that either educates, entertains or inspires them, and I just pop it off and it's like kind of weird and random stuff where it might be okay on Tik Tok, you would start to lose followers on Instagram because they'll go Wait, this is not why I followed this person. This is not the kind of content I want to see. So remember that those two things matter. So what I often suggest to people is if you want to get ahead of audio trends or experiment with different types of creating Tik Tok is a great place to do that because you can again run the risk of losing followers, which wouldn't really happen and you can study and experiment and see what does well you'll even start to go you know what this is doing really well on Tik Tok, but it wouldn't necessarily serve my Instagram audience but this other one's doing not as great great on Tik Tok, but I know that my audience on Instagram will love it. So you can then copy the link, go to snap TIG and download it without the watermark and post that on Instagram reels. Now I do most of my content creation on Instagram reels. So then I go to a website called Insta finster.com. Where I can then once I've made the reels, copy the link posted on Insta fincen.com. And now it will download the video without the watermark to then upload on Tik Tok or YouTube shorts. There's really no wrong way to go here. I just encourage you before you start trying to cross post your content on different platforms, make sure it feels like it's native to that platform, your engagement will go down if it just looks like you just copy and pasted it from Tik Tok or Instagram. I guarantee you, your audience will notice and the algorithm favours content made natively some things that you know sort of advanced levels, the things that I encourage people to do is if you do make a reels or a tick tock native on that platform, when you cross post the video, try creating or adding audio that's native to Instagram or the other platform that you're cross posting to meaning if you're using a song that is popular, use the audio that's native to Instagram or native to Tik Tok instead of just posting it from the other platform. I also encourage people to try using text when you put text on the screen. Try using text that's native to that platform as well. These platforms want you to use their tools, it's how they they actually start to advance their tools and make their tools better and it's how they become more competitive. So if you use their specific tools when creating the content, they're going to favour you just a little bit more. Those are my advanced tools and tips on creating Instagram reels. I hope this helps you. I know I wish someone had told me these things before I started. And I again I'll put links down to instantly Insta and snap tick down below. You can always google search, how to remove watermarks. There's other tools and other ways to do it. I know people who screenshot their tic TOCs. But I found for me, it's when I'm in the flow of creating, I don't have time to think about doing those things I want to just create and post. So afterwards, if something pops off, and I want to share it, I will do it not necessarily huge priority. It's more important than I'm creating on my primary platform as it should be for you. So I encourage you start creating, start getting visible, start trying things and if you want some support around that, come join us August 29. For the IG wheels boot camp by going to IG reels boot camp.com