Unknown Speaker 0:00
Welcome back to another episode of the creative visibility podcast. We are actually releasing this episode on Friday, because as you can imagine being a work from home dad, things have been crazy here. We have been sleep training Maverick this week, and it has taken a lot of focus. And I guess we could say focus or distraction. But it's good distraction, I want to talk a little bit about collaboration, something that I run into a lot and working with new business owners is this sense of competition. And I mean, listen, a lot of us feel this idea that there's only so much in the world, there's only so many customers, if I give any support to people who are serving a similar audience, they might take my customers, listen, I have learned that the opposite is true, the more supported that you can be if people who serve a similar audience, this is especially true on social media, the more likely you are to grow. And that's because social media is built on this idea of social structure that the more people you know, the more people you're seeing with, right? If you were going to say like this is TMZ, right, or some way of like getting paparazzi to see you, right? Social media becomes this thing where the more people who serve a similar audience that are aware of you and you become friends with or at least acquaintances, the more you help them because your audience is going to resonate with you more than them and their audience is gonna resonate with them. And you serve and you solve a similar problem. So one of the things I teach in the creative visibility programme, is this idea of collaboration over competition. The more you can be collaborative, the more you'll start to see your account grow. And what's really cool about this is that Instagram recently, if you've not noticed, released something called collaborations. And this is really cool for people who want to make Instagram reels or in a post for with brands or with other accounts. Because what it allows you to do is you can make a piece of content in collaboration with one other account. Now, you can't do multiple accounts, you can usually only do one to one account. And in this feature doesn't matter if it's a real or if it's a feed post, what you would do is you would make the content. So if you make the reel, let's say, I've done this a few times with some other accounts, where we make an Instagram reel together, they shoot their portion, I shoot my portion, we edit it together. And then when you go to tag people, that's whenever on Instagram, you get to the the portion before you publish, where you put in the caption, you put in locations, it'll ask you to tag people, when you click on tag people, it will say tag people or you'll see an option to collaborators. It's like a toggle, right, there's a left and a right side toggle on to collaborators and look up the other account of the person who is involved in this piece of content. But that will then do is when you do that it will tag them as a collaborator. When you post, they will get a notification in their direct message that you have just invited them to be a collaborator on this piece of content. When they say yes, I agree I accept this request. What happens is this one piece, this one post now shows up on both accounts. So it's considered one posts, but it's showing up on both accounts. And what this allows your audience to do is both your audience and their audience are going to engage with that post. So you get double the engagement, double the views. And it's such a powerful way of showing people that you're you are a collaborator, you are not out here trying to take people or afraid of other people taking people that sense of generosity can go really really far and getting an audience to trust you. Now, what you do not want to you don't want to invite someone to be a collaborator who didn't, you know, offer to be a collaborator that can feel a bit invasive, like who is this person? Why are they asking me to collaborate on this, what you also don't want to do is create a piece of content that isn't necessarily equally valuable to both audiences. So what I've learned in the captions, too, you want to make sure the caption is something that includes both accounts. So if I personalise it, let's say I say I did this, I did that, and then it shows up on someone else's account, it's not going to really make much sense to their audience. So you want to have a real specific caption that maybe both of you agree to what what's interesting, I'll just tell you a little bit of some of the work we've done around learning more about this feature is what like I'm probably husband's. For instance, we want to post two reels a day. That is how our account has grown the fastest. It's really difficult to do that for both my account and Robbie husband's and Stephens account and probably husband so what we'll do is Steve will make a piece of content and make Broadway husbands a collaborator. So that piece of content goes to both accounts.
Unknown Speaker 5:00
I'll do the same thing. And then we're each getting a post on our personal accounts, as well as the Bravo husband's account. And in doing this, not only do we remind our audience that we have these personal accounts if they want to look more into my coaching services or Stephens ballet teaching, but it also helps us get more views. It helps add views to the reels bonus if you're somebody who's enrolled in their real Instagram reels bonuses, which last month, I think we made $1,200 from those reels bonuses from doing, you know, because with three accounts, so children, it was nothing to sneeze at and a month, because that's going to pay our water bill and some other things, right. So I want you to start to not only think about how you view collaboration over competition, because so many of us are still allowing this idea of competition to stifle our creativity to stifle us going out there and being visible. That's a by the way, that's another version of impostor syndrome telling you like, oh, it's already been done, Oh, somebody's already doing that. They are not you. Right. So whether they're doing it or not the way you deliver it, and the way people hear it is going to be very, very different. So don't allow that idea of competition get in the way. And in fact, I want you to start looking at this people who you keep saying, well, they're already doing it. And I want you to think of them as a collaborator, hey, I should reach out to them, we should have a zoom call or coffee, we should just see how we can collaborate together on something because our audiences are looking for the same thing. And we both deliver it in two different ways. I promise you, it's not as scary as it sounds. And you're going to start to dissipate a little bit of this fear that comes up when you want to start to become more visible. And by doing that, let's say you do the collaboration feature on Instagram or some sort of collaboration with somebody, whatever platform you use. You also then double your views you get in front of their audience, and that my friend, is how you really start to grow your account. I hope you found this valuable. Stay tuned for next week and have an awesome awesome week keep being creatively visible.