How to Start a YouTube Channel

If you want to listen to the full podcast episode: 

Hey there! Today, I'm excited to delve into the intriguing world of YouTube. Having embarked on my YouTube journey back in 2015, venturing into vlogging and exploring a plethora of content types, I've come to realize that YouTube is much more than a typical streaming platform. It's a dynamic space that demands a unique skill set and understanding, setting it apart from other social media platforms.

Watch Full Youtube EPISODE below.



YouTube: Beyond Streaming, a Search Engine

At first glance, many perceive YouTube simply as a streaming platform. However, it's essential to understand that YouTube is, in fact, the world's second most popular search engine, owned by Google. It's the go-to place for tutorials, how-tos, and a vast array of informational content. This realization positions YouTube as an ideal platform to establish oneself as an expert in a specific niche.

Crafting Compelling YouTube Content

YouTube's algorithm operates differently from other platforms. Retaining your audience's attention is paramount, and this is achieved through engaging, succinct content. Keeping videos between five to ten minutes is optimal, and injecting high-energy edits and captivating visuals maintains viewer interest.

The Foundation: Consistency and Focus

Consistency in posting content and a focused approach targeting a particular niche are pivotal for growth on YouTube. Whether you handle the edits yourself or hire a professional, maintaining a high-energy, engaging style is essential. The aim is not just to dabble in YouTube but to dominate the platform.

Harnessing Tools and Resources

In this journey, I've found leveraging tools to be a game-changer. VidIQ and TubeBuddy are phenomenal resources for keyword research, offering valuable insights to refine your content strategy. Another gem is the Video Ranking Academy by Sean Cannell, a structured course that deepens your understanding of YouTube's nuances and helps amplify your following.

Monetizing the YouTube Journey: Evergreen Content

One of the beauties of YouTube is the opportunity for passive income through affiliate marketing. Crafting evergreen content with affiliate links in the description enables revenue generation even as you sleep. It's a testament to the enduring value of YouTube content.

To sum it up, YouTube is a dynamic platform that demands strategic planning, dedication, and a keen understanding of its search-oriented nature. Whether it's YouTube or any other social media platform, embracing and mastering it is the key. Let your creativity shine, and remember, the goal is to dominate, Stay visible, stay creative!

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