How to Discover Your Strengths to Build Your Brand

If you want to listen to the full podcast episode: 

Welcome back to the Creative Visibility Podcast with your host, Bret Shuford. If you're new to the podcast, we meet here every Tuesday and Thursday to explore creativity and discuss strategies to enhance your visibility in the world. On Tuesdays, we dive into unlocking your creative side, and on Thursdays, we explore how to translate that creativity into increased visibility. Today, I want to share some insights on discovering and leveraging your strengths, a topic inspired by my recent experience as the keynote speaker at a social media event in Houston.

Watch Full Youtube EPISODE below.



The Strengths Conundrum:

In the ever-evolving landscape of entrepreneurship and business, it's common to find ourselves stuck when it comes to creativity. We often grapple with identifying our unique strengths and what sets us apart. This struggle led me to ponder the essential question: What are my strengths? This podcast episode aims to address this crucial query and provide you with tools to embark on your journey of self-discovery.

Tools for Identifying Your Strengths:

Discover Your Strengths Book and Test: If you're just starting and enjoy quizzes and surveys, the book "Discover Your Strengths" with its attached test can be an excellent starting point. This comprehensive resource helps individuals understand and harness their inherent strengths.

Leverage Your Network: Look beyond yourself and tap into the resources around you. People in your life, from close friends to online followers, can provide valuable insights into your strengths. Engage with them, ask questions, and discover what they perceive as your unique attributes.

Keyword Research Tools: Utilize online tools like "Answer The Public" to delve into the questions people are searching for in your niche. By understanding the language of your audience, you can tailor your content to address their needs effectively. YouTube, being the second-largest search engine globally, is also an excellent platform for identifying top-searched keywords.

The Most Important Tool:

Engage with Your Audience: Regardless of the size of your following, your audience is invested in you. Utilize social media platforms to ask your followers why they follow you, what they want to learn from you, and what they value in your content. This direct interaction provides invaluable insights into your audience's expectations and perceptions.

Putting it All Together:

Combine the information gathered from these tools and observations to identify patterns in the strengths others see in you. This synthesis becomes the foundation for creating targeted and impactful content that resonates with your audience. Remember, the journey of discovering your strengths is not a one-time event; it's an ongoing evolution.

I hope you found these tools and insights helpful in your quest to uncover and leverage your strengths. In Thursday's episode, we'll discuss how to take these newfound strengths and amplify your visibility in the world. I encourage you to leave a review if you enjoyed this episode.

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