3 Ways to Get Out of that Branding Scheme

Feb 26, 2021

Do you ever feel the need to stop trying to brand yourself? There's a lot of coaches out there who help actors and creatives figure out their brand. This is the very reason why I say stop trying to do that is because what it does is it removes yourself from the equation.

You're now trying to work from the outside in, in order to create content and to become known so you can figure out this niche. What I'm going to offer today are three things that you can do to start actually sharing who you are from the inside out in everything you do. 

Let Your Content Be an Extension of your Creative Self

When you're creating your social media, your content creation, you have to let that be an extension of your creative self. And even if you're not a creative, if you're a business person, or somebody who's in another industry beyond the arts, you are still a creator. We are all part of the great creator of this planet and we all have the possibility of using social media to be an extension of a creative gift that we are all given. So whether or not you're trying to do social media, and you're trying to brand yourself or market your own business, start to share who you are. 

One of the problems that I have with certain clients is that they come to me feeling icky and gross, they feel like they're promoting. And I always say, if you feel like you're promoting yourself, then you're forgetting why you do what you do. If it feels like promoting, you're forgetting that you actually can help someone today who needs what you have, that you can solve that problem for them and that you have this unique opportunity to reach out and help them. So if it feels you're forgetting why you do it, you got to get back to your why. 

Uniqueness is the Key

The other thing I always say to clients is stop focusing on trying to be original and focus on being unique. What makes you unique is you, you have a very specific take. So whether or not you're talking about the same thing that other people are talking about, or you're serving a similar community or other people, your take is always going to be unique. When I focused on being willing to share who I am, all aspects of who I am, not just the things I think are going to get me the jobs that I want or the career that I want, but even just the things that I became willing to share, that was when people began to know and trust me. 

Share Who Not What You are With the World

Not everybody is going to like you, it's not your business what other people think of you. The point is that you are having a party and you get to invite people to that party in order to let them decide if they want to be a part of it. So are you today willing to share who you are? This is going to help you build a community of people who are going to know you, and when the timing is right, they're going to want to work with you. They're going to buy that product. They're going to want to hire you because they learned to know who you are, not just what you do. So how can you this week? Take a moment to just share who you are with the world, all of who you are, not just what you do.


Come and join the BroadwayLife Community Facebook group, that's where all of us meet to help instill new habits. We talk about new habits, good ones. We create ways for all of us to continue to move forward as leaders in whatever respected industry we go. Join us here at BroadwayLife Community Facebook Group if you need help committing to your decisions and meet our community of artists that are more than willing to listen and lend a hand.


  1. If you’re looking for even more FREE information visit my Youtube channel, Bret Shuford subscribe and don’t forget to click on the notifications button so you don’t miss my weekly videos.

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